By Olisemeka Sunday Obi
As the 1st of August 2024 looms, signaling the date for a planned nationwide protest, I find it prudent to declare my stance: neither I nor my family plan to participate. My rationale is simple—I did not vote for this government. Disappointment in Tinubu’s administration falls to those who cast their ballots for him. I anticipated failure, thus, the current state of affairs does not surprise or disappoint me. As the saying goes, “You can’t disappoint me if you never appointed me.”
Nevertheless, I staunchly believe in the fundamental right of individuals to protest. My earnest hope is that these protests remain peaceful and do not devolve into the destruction of government or private property. Destroying infrastructure only provides an opportunity for government officials to siphon more resources under the guise of reconstruction. Additionally, I urge the police and security forces to exercise restraint and civility in their duties to prevent any human casualties.
Reflecting on past protests, I advocate for a model akin to the 2012 daily gatherings at specific locations. Clear organization and visibility of protest leaders are crucial. The anonymity of the EndSARS movement proved a significant drawback. Setting clear, achievable objectives is essential for assessing progress. During the EndSARS protests, shifting demands after initial concessions led to confusion and undermined the movement’s effectiveness.
Despite my lack of support for this administration, I oppose protests branded as “EndBadGovernment,” which risk descending into anarchy. Should the government fall, what comes next? Though our electoral system has flaws, it remains possible to elect credible leaders if enough people participate in elections. In a democracy, elections are the most sensible means of effecting governmental change.
As a Public Relations practitioner, I believe the government can preempt this proposed protest through effective PR strategies, not merely communication. The current approach of silencing dissent through propaganda and misinformation is counterproductive. The government needs to genuinely engage with the populace, bridging the glaring disconnect.
Over a year into office, it is disheartening to see presidential spokespersons still blaming the opposition for public discontent. Their role should be to manage perceptions, transforming hostility into sympathy and prejudice into acceptance. An informed public, aware of the government’s plans, can shift from apathy to positive action through effective communication.
I advocate for the President to directly address the nation, outlining clear plans to tackle food insecurity, rising inflation, and the cost of living. Focusing on imaginary adversaries is futile. True leadership influences positively; if opposition voices sway public opinion, it signals the government’s loss of popularity and effectiveness.
Moreover, the President’s words must be matched by actions. It is incongruous to urge citizens to tighten their belts while government officials indulge in frivolous spending. From the executive to the legislature, and even the judiciary, ostentatious expenditures erode public trust. A father cannot claim poverty to his children while continually acquiring personal luxuries and expect their belief and trust.
There is undeniable hunger in the land. The populace needs to see the government’s action plans and feel a connection with their leaders. Enough with sending aggressive spokespersons to attack citizens crying out for basic necessities.
Additionally, the government must show empathy and transparency in its dealings. Regular updates on policy decisions and progress can foster a sense of inclusion and trust among the people. Open forums and town hall meetings where citizens can voice their concerns directly to government officials will bridge the communication gap and mitigate frustrations.
Economic reforms should also be at the forefront of the government’s agenda. Policies that directly address unemployment, stimulate local industries, and provide social safety nets will alleviate the economic pressures driving the protests. A clear, actionable plan for economic recovery, communicated effectively, can restore hope and reduce the impetus for public dissent.
Lastly, collaboration with civil society organizations and grassroots movements can provide valuable insights into the needs and aspirations of the populace. By working together, the government and these groups can develop sustainable solutions that resonate with the people. This inclusive approach can transform potential protests into constructive dialogue and national progress.
To the protesters, if you must take to the streets, please do so peacefully and avoid destroying public or private properties. Protest to live, not to cause harm.
Olisemeka Sunday Obi is a Public Affairs Analyst based in Lagos.


